WSJ: Google Was a 'Godsend' to Travel Companies, Now a Threat

WSJ: Google Was a 'Godsend' to Travel Companies, Now a Threat


A recent report from the Wall Street Journal outlines how travel sites that previously benefited from Google’s search engine rankings are now finding themselves being limited by the company’s algorithms as Google creates its own products in direct competition with them. Travel is yet another web niche that is feeling the might of Google’s monopoly power.

In a recent article titled ‘”Google Was a Godsend for These Companies. Now It’s a Rival,” travel websites such as the Berlin-based HomeToGo GmbH claim that while Google used to drive traffic towards their site, now they find themselves buried amidst thousands of search results.

The vacation-rental website largely depends on Google to direct new customers to its services, but it claims that the business has been affected by Google placing a box of listings from third-party travel sites atop many pages of search results for vacation rentals.

The Wall Street Journal writes:

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In Google searches

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