COVID-19 is going high fashion.
The luxury retailer Louis Vuitton (LV) is launching a new plastic face shield that will retail for $961, the New York Post reports. The shield will go on sale Oct. 30 at select LV locations as part of the French brand’s 2021 Cruise Collection.
In a statement, Louis Vuitton called the shield “an eye-catching headpiece, both stylish and protective.”
CNN offered this description: “The ‘eye-catching’ LV Shield transitions from clear to dark in sunlight, protecting wearers from the sun. It also features golden studs engraved with Louis Vuitton’s brand name and an elastic, monogrammed headband. The visor can also be worn upward as a classic peaked cap, according to the label.”
LV isn’t the only retailer offering high-end COVID-19 wear. Burberry recently announced a new line of face masks that will sell for about $115, and Off-White also has masks that run about $100, TMZ reports. Balenciaga and Dolce & Gabbana, too, will offer