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What comes to your mind when you hear ‘Web 3.0’? A mere few months ago, the most common answer was ‘crypto,’ but now the public sentiment has changed toward ‘decentralization’ and ‘privacy.’
From payment to art, from social networks to decentralized computing, projects like Binance, OpenSea, Lens Protocol and Ethereum transform how we interact with the internet.
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Today, the Web 3.0 ethos offers more equality and increased control over personal data for the user than ever.
Still, we often overlook the shift in how businesses are organized and administered. After all, we are in an all-encompassing paradigm shift, and marketers should consider that when planning campaigns.
So, what is the fundamental difference between attracting Web 2.0 customers and active
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