BitYard, the world’s leading cryptocurrency derivative exchange based in Singapore, announced a refreshed corporate visual identity: a new logo highlighting ‘B’ & ‘Y’, a fresh slogan, and a vivid color palette. While ‘B’ conveys the strong belief on an inevitable trend of Bitcoin and other crypto evolving into currencies in global usage, the letter ‘Y’ derived from the word ‘Yard’ signifies BitYard’s ambition to become global traders’ backyard oasis, offering the most diverse digital investment services. Along with the brand refresh, BitYard introduces an optimal UI/IX on its mobile app and web page, aiming to ensure the services run smoothly. Not only does the upgrade inject new vitality into BitYard, but it also provides its users with a more accessible, personable, and pleasant experience in their digital trading journey.
The new slogan of BitYard ‘Grow your future in the yard’ is at the heart of the company’s vision of becoming the perfect beginner-friendly backyard for global investors. The slogan