Model Kendall Jenner has been accused of cultural appropriation after launching a tequila brand she claims to have been working on for nearly four years.
In an Instagram post, Jenner announced the launch of her tequila brand, 818 tequila, which is presumably named after the Calabasas, California, area code. Jenner said her tequila brand had already won eight awards, including best reposado at the World Tequila Awards.
“After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING … ⅗ years later I think we’ve done it,” Jenner wrote. “This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do!”
Following her announcement, social media condemned Jenner for allegedly culturally appropriating Mexican culture. One user accused Jenner of profiting off of Mexican traditions.
“Something about Kendall Jenner making tequila rubs me the