President Donald Trump’s campaign spent more money in three months on advertisements with Fox News than it did for local TV in three battleground states, according to an ad-tracking firm.
Advertising Analytics determined the campaign spent $9.4 million Fox News national ads for June, July and August and $8.3 million for local broadcast TV in Wisconsin, Michigan and Minnesota, Politico reported. This comes as polls, such as a CNBC poll released Wednesday, finds Democratic presidential nominee Joe Biden to be up in multiple swing states.
Biden currently holds a narrow lead in Michigan, Wisconsin and some other states, the CNBC poll found. Despite this, Trump has opted to focus on Fox News viewers over advertising to local TV – although, as Politico reported, Fox News boasts the biggest audience numbers on cable and therefore will likely include some voters on the fence in these states.
“The data shows that a lot of independents watch Fox News, so the first thing I always do is max out on Fox News,” said Brad Todd, a Republican media consultant, told Politico. (RELATED: Latest FEC Filings Show Trump Victory Committee Spending $401,163.60 At Trump Properties In 1 Month)