Somewhere, Matt Lauer must be laughing.
Recent ratings analysis shows that viewership for NBC’s flagship morning news and chat show has reached its lowest point in 30 years.
According to Fox News, all the network morning shows are suffering, but Today has taken the brunt of the drop-off, shedding 10% of its audience so far this year.
“[It] has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. ABC’s Good Morning America is also down nine percent but has averaged 3.4 million to edge Today for the most-watched morning show,” the outlet reports. It goes on, “While both shows have declined from last year, the historic low for Today has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. Today also lost to Good Morning America in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015.”
Freelance media analyst Drew