Web3 native fashion brands hit the runway in real life at NY Fall Fashion Week

Web3 native fashion brands hit the runway in real life at NY Fall Fashion Week


Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.

Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3’s impact on the fashion industry’s future.

In the last few years, fashion industry giants have been jumping into the digital universe at lightning speed. Gucci started to accept crypto in stores earlier this year, alongside its metaverse and NFT involvement with Roblox. Other major brands such as Balenciaga, Hermes and Phillip Plein have also announced their own plans for Web3 integration.

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