Well, you certainly can’t blame worldwide convenience chain 7-Eleven for a lack of creativity.
As general economic malaise is hampering spending habits, stores need to find new and unique ways to increase revenue.
7-Eleven, surely not immune to the ravages of the economy, is working on an interesting strategy to boost that revenue: Dabbling in the mobile video game space.
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Seriously.
In a promotional announcement, 7-Eleven revealed that it is teaming with legendary video game franchise “Tetris” to release a special “cup” that’s really a handheld game console.
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According to the gaming news website Video Games Chronicle, Tetris and 7-Eleven will be partnering on a number of merchandise
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