Podcast Payola: Guests Are Paying Up to $50,000 to Appear on Popular Shows

Podcast Payola: Guests Are Paying Up to $50,000 to Appear on Popular Shows


A recent report from Bloomberg reveals that some podcast guests are paying as much as $50,000 to appear on popular podcasts.

Bloomberg reports that a new era of pay-for-play podcasting has emerged where guests are paying large sums of money to appear on popular podcasts. Bloomberg conducted interviews with dozens of podcast industry sources and found that this is most popular among podcasts in the wellness, cryptocurrency, and business arenas.

Many of these podcasts accepting large payouts fail to mention when a guest has paid for an appearance. Craig Delsack, a New York-based media lawyer, commented: “As someone who’s making money for that type of advertorial content, it should be disclosed. It’s just good practice and builds trust with the podcaster. It can’t be the Wild

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