There’s never a good time for a crypto winter, but it would be difficult to envision a worse time than right now.
Even before 70% of Bitcoin’s (BTC) value evaporated seemingly overnight, things were not going great in the court of public opinion. Negative sentiment was everywhere; a Twitter account documenting crypto bros taking it on the chin racked up hundreds of thousands of followers. Now the biggest crypto exchanges in the world are laying off full-time employees by the thousands, and the self-proclaimed “Cryptoqueen” has landed a spot on the United States Federal Bureau of Investigation’s Ten Most Wanted Fugitives list for defrauding investors out of $4 billion. Oof. The prosecution rests.
It’s easy to brush off crypto’s public-facing PR woes as being exactly that: an