With good times, good results are often dealt. With tough times, the road can get bumpier. Look no further than crypto sports sponsorships as a prime example; after a year of new sports sponsorship entrants through one of the fastest-growing categories in major league sponsorship deals, this year has seen the market dry up with new players.
That could prove to be unfortunately timed for sponsorship-seeking teams and leagues. New reports this week have emerged that FTX, often mentioned in the sports sponsorship chatter lately, stepped away from talks around a potential jersey patch deal with the Los Angeles during the current market decline.
Sports Deals: A Look At The Current State Of Affairs
A new piece from the NY Post this week details several