In The Bear Market Madness, Crypto Sports Sponsorships Stall

In The Bear Market Madness, Crypto Sports Sponsorships Stall


With good times, good results are often dealt. With tough times, the road can get bumpier. Look no further than crypto sports sponsorships as a prime example; after a year of new sports sponsorship entrants through one of the fastest-growing categories in major league sponsorship deals, this year has seen the market dry up with new players.

That could prove to be unfortunately timed for sponsorship-seeking teams and leagues. New reports this week have emerged that FTX, often mentioned in the sports sponsorship chatter lately, stepped away from talks around a potential jersey patch deal with the Los Angeles during the current market decline.

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A new piece from the NY Post this week details several

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