Crypto Marketing Needs to Change. Let’s Make 2023 the Year for Influencer Accountability

Crypto Marketing Needs to Change. Let’s Make 2023 the Year for Influencer Accountability


Celebrities, unfortunately, are only part of the problem with the current state of crypto marketing. An industry of Web3 YouTubers, Twitch streamers and TikTok stars emerged during the coronavirus pandemic. While most of these creators posted videos in good faith and wanted to share their passion for crypto and blockchain, there are, unfortunately, others who profited off retail, failing to disclose when they were paid to shill or when they took profits.

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