Canadian taco franchise uses NFTs for customer loyalty program

Canadian taco franchise uses NFTs for customer loyalty program


With 19 locations across Canada and a plan for expansion into the United States, this $6 million taco franchise wants to capitalize on their growing customer base.

The collection, Tenacious Tacos, allows holders to receive both Web3 and real benefits. Moreover, for those who wish, they can stake their NFTs to earn additional digital rewards.

According to the official statement, staked Tenacious Tacos can be redeemed for rewards such as the chance to win a lifetime of free food or monthly payouts in ETH/WETH.

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Previously Landry’s restaurant group, which includes Bubba Gump Shrimp Factory and Rainforest Cafe, introduced a Bitcoin loyalty program. However, in that instance customers were able to earn rewards in Bitcoin (BTC), such as $25 worth of Bitcoin for every $250 spent at one

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