Despite polling that shows that American Hispanics do not like the term “Latinx,” the NFL has gone all-in by branding itself as the “Latinx ÑFL.”
A look at some of the recent page additions at nfl.com shows a whole section dedicated to “Latinx Por La Cultura.”
“Latinx communities have made their mark on the sport of football on and off the field. Like the Latinx community, the NFL is devoted to achieving excellence and cultivating diversity,” the sports leagues says in its introduction to the branding. “The ÑFL will always celebrate stories that elevate Latinx culture, inspire and propel youth towards their dreams, and build a unified path to greatness through sport.
Also, a little farther down the page, the NFL offers “Latinx