Anheuser-Busch has told retailers that the brewery will buy back unsold cases of Bud Light as sales continue to limp along in the aftermath of a brief but disastrous partnership with trans-identifying influencer Dylan Mulvaney.
According to a report from The Wall Street Journal, Anheuser-Busch has offered to buy back expiring cases of the product left on retailers’ shelves and in warehouses following boycotts that have dogged the brand since the partnership went viral.
Mulvaney raved in a TikTok video about a gift from Bud Light — a can featuring the trans-influencer’s face — and the partnership, which reportedly consisted of just the one can, sparked a boycott that caused sales of the beverage to plummet nearly overnight.
By mid-May, Bud Light sales were down 28% in comparison
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