What it Means to “Own” Your Online Credentials

What it Means to “Own” Your Online Credentials


Googling “What are online credentials?” is quite like taking a shot in the dark. Results may differ across the likes of “banking credentials”, or “one’s online username and password”.  Although these versions are also correct, they only cover the very basics of online credentials. In a more expansive and elaborative sense, online credentials pertain to a user’s online behavioural patterns, looking at how they use an app, analysing different aspects such as how many hours they spend on certain features, which aspects of the app they use most, and so much more.

What Are Online Credentials Used For?

Online credentials can be used for a number of purposes, including targeted advertising, or the improvement of web app user experiences. The different data collected for these

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