When Disney first purchased the Star Wars brand, the company did so in hopes of extending its market reach. Thanks to its iconic Disney princesses and other “girl brands,” the company had a firm grasp on female audiences. Marvel and Star Wars specifically were purchased to help Disney bring in more “boy” audiences.
Internally, this was well-understood. Purportedly, in 2015, an anonymous Disney employee admitted to the company allocating fewer resources toward promoting Marvel and Lucasfilm to female audiences. They weren’t the target. At least not back then.
Largely, in the nearly ten years since then, Disney’s Star Wars projects have largely leaned away from that tact, instead opting to go for more of a unisex and even female-first audience. Four of the five theatrical
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