Conservative-friendly video hosting platform Rumble is moving a significant portion of its ads revenue to an early-stage version of a new native ads marketplace created by the company. This is the latest step for the YouTube competitor, which Sen. Rand Paul (R-KY) recently announced would become his primary platform for video content.
Eventually, all ads on Rumble’s platform will be served through Rumble’s own advertising system. The advertising marketplace aims to provide an alternative to the current advertising ecosystem by including real-time bidding, targeting, and the ability for publishers to participate and list their websites in the exchange.
“Current exchanges are opaque, they don’t let advertisers choose where to advertise, and they are enormously susceptible to cancel culture pressure,” says Rumble CEO Chris