Report: TikTok Developed PR Strategy to 'Downplay the China Association'

Report: TikTok Developed PR Strategy to 'Downplay the China Association'


According to recently leaked internal TikTok documents, the company has been developing PR strategies to respond to criticisms of its links to China, including the fact that it is owned by Chinese company ByteDance.

Gizmodo reports that according to recently leaked documents, TikTok has been attempting to develop strategies to deal with its biggest public perception issue — its close links to China. The PR documents are titled “TikTok Master Messaging” and “TikTok Key Messages,” and outline press talking points in English and another European language. The larger document is the 53-page TikTok Master Messaging document which outlines key messages that the company wants to make public.

Photographer: Justin Chin/Bloomberg via Getty Images

Shouzi Chew, chief executive officer of TikTok Inc.  Photographer: Christopher Goodney/Bloomberg

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