The National Basketball Association is still struggling to regain its fans and, while ratings were flat over 2019 for the start of the 2021 playoffs, viewership crashed another 17 percent since 2018.
Sports Business Journal writer John Ourand noted the unsatisfactory numbers in a tweet on Wednesday:
The good news: NBA playoff’s first round TV viewership essentially was flat with 2019.
The bad news: Viewers are down 17% from 2018.
— John Ourand (@Ourand_SBJ) June 9, 2021
According to Ourand, the ratings for the opening games of the 2021 NBA playoffs were pretty much the same as the 2019 season. However, viewership was down 17 percent from the 2018 season.
The best showing seems to have been the first-round games broadcast on ABC. The network averaged 4.17 million viewers over those six games, Ourand reported. Though, that was still down four percent from 2019 and