How Two Companies Have Created A Product & Process That I Can’t Live Without

How Two Companies Have Created A Product & Process That I Can’t Live Without


On Monday morning, I dropped my iPhone in the toilet. The logistics of that exchange involve sweatpants pockets and a toilet placed too near to the sink, but please don’t visualize the specifics. No one needs that. Let’s just acknowledge that it was a less than ideal start to the week.

After the phone ignored my pleas and a day spent in a bowl of rice failed to resuscitate it, I opened my MacBook, found out I had an upgrade available, added the same iPhone model to my cart, and had it on my doorstep by the end of the day. Click-click. Ding-dong. And done.

During this process, not once did I think about a Samsung Galaxy or Google Pixel. Not once. And look, I’m not an Apple snob. I didn’t even know there was an Apple launch event happening this week. Actually, I didn’t even know they still did those. But I was always going to buy an

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