How Black Friday Is Different This Year Because Of Record Inflation

How Black Friday Is Different This Year Because Of Record Inflation


Consumers are entering the biggest shopping day of the year wary of higher price levels and the future of the global economy.

Inflation is casting an ominous shadow on Black Friday, on which retailers offer highly discounted prices to usher in the beginning of the holiday shopping season. According to an analysis from Boston Consulting Group, the vast majority of consumers in the United States, Europe, and Australia foresee elevated inflation remaining for a “long time,” predict that the economy will “get even worse” over the course of the next year, and are concerned about rising prices for “essentials” such as food and energy.

“Consumption habits are changing as a result, with shoppers cutting back on nonessential purchases, going out less to save money, and turning to

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