Apple Stock Split Is a Marketing Trick That May Hurt the Dow

Apple Stock Split Is a Marketing Trick That May Hurt the Dow


Apple has announced a stock split for August 24, when shareholders will gain three new shares for every single share held. The company claims the move is aimed at making the stock more “accessible,” but it will mostly pump Apple’s market cap. Reducing its stock price by a quarter will mean that Apple has less of an influence over the Dow’s overall performance, something which could increase bearish sentiment.

Apple (NYSE:AAPL) has announced a 4-for-1 stock split as part of its third-quarter results. Apple claims the split will make the stock more accessible to retail investors, but it has the side-effect of reducing its weighting in the Dow Jones.

The move will cut the price of Apple stock to a quarter of what it was before. With fractional share trading already popular among users of Robinhood and other platforms, you can already buy a quarter of its stock for a quarter of the price.

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The split is, therefore, little

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