ZYNdicated: FDA gives nicotine pouch giant a big break

Many people have turned away from cigarettes in recent years, opting for “healthier,” smokeless alternatives.

And now the Food and Drug Administration has effectively backed up the claim by changing its regulations — for a crowd-favorite brand, no less.

‘Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.’

On Tuesday, the FDA updated its regulations of ZYN nicotine pouches so that the products can be marketed with language suggesting that ZYN, made by Swedish Match USA Inc., is indeed healthier — or are at least less harmful — than cigarettes, as many people might have suspected.

Specifically, the FDA says the label can say: “Using ZYN instead of cigarettes puts you at a