By Isaac • September 6, 2026 11:25 am •
XRP is moving onto one of college football’s most recognizable fields.
Florida Athletics has signed a multiyear partnership with Ripple that will put XRP logos on the turf at Ben Hill Griffin Stadium beginning with the 2026 football season.
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The agreement gives XRP more than a digital advertising placement. It puts the asset’s name in front of a massive live and television audience inside “The Swamp,” with logos planned for both 25-yard lines.
Florida Athletics says the partnership also covers its digital properties and event signage. Ripple will support financial and technology education for Florida student-athletes and the broader campus community, including material on traditional finance and digital assets.
The school supports 21 teams and more
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