Woke went broke, but that doesn’t mean it failed

From Target’s 2023 Pride Month merchandise, to Bud Light’s disastrous collaboration with Dylan Mulvaney, to Cracker Barrel’s 2025 logo modernization, “go woke, go broke” has repeatedly been proven true.

But does that mean the progressive propaganda failed?

According to BlazeTV host Auron MacIntyre, it’s not that simple.

“Even though much of the woke content was very cringe and often failed financially, what if it had a bigger impact on us socially?” he asks.

On a recent episode of “The Auron MacIntyre Show,” Auron and his guest, social scientist and online political commentator Aydin Paladin, discussed this query.

Auron explains that many conservatives dismissed the woke movement on the premise that “the marketplace wins.”

“People will vote with their dollars; they’ll vote with their attention, and companies will be forced