In a Tuesday appearance on Fox News Channel’s “Tucker Carlson Tonight,” Outkick’s Jason Whitlock weighed in on the low NBA Finals ratings.
Whitlock attributed the problematic ratings drop to the league’s “hard lean into an anti-American sentiment,” which he said “has turned off traditional sports fans.”
“[T]hey have LeBron James, who allegedly is the biggest star in all of sports, playing for the Lakers, the biggest star in the NBA, and they couldn’t draw flies. This is a problem,” Whitlock asserted.
“It’s multifaceted. Look, obviously, COVID had an issue, but there’s no denying that this hard lean into anti-American sentiment has turned off traditional sports fans,” he added. “Just think about the way sports have sold themselves for more than a hundred years or close. Ever since Jesse Owens, 1936 Olympic, American sports have been the ambassador for Americana. We play the national anthem. It’s a patriotic event. This is a