Noah here…
Have you heard of the Consumer Goods Cartel?
I didn’t come up with that name, but I saw it and I thought it was very appropriate.
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Check out this pie below….
See all the different brands?
Think you’re buying from all these different companies when you shop at the store?
Supporting the little guy?
You’re not.
You’re really buying from the same 11 companies aisle after aisle:
Even the brands you think are independent have mostly all sold out to the “Big 11″…
Do you drink Honest Tea?
Think it’s owned by a tea company or surely an organic, wholesome, independent company?
It’s not.
It’s owned by Coca-Cola, but only 30% of people successfully identified that in a recent survey:
How
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