UK Regulators Release Guidance for ‘Finfluencers’ and Memes Promoting Financial Products

UK Regulators Release Guidance for ‘Finfluencers’ and Memes Promoting Financial Products


Regulators in the United Kingdom are releasing new regulations for influencers and memes that promote financial products.

In a new press release, the UK’s Financial Conduct Authority (FCA) is giving out new guidelines on how social media can be used to promote financial products, including fintech and digital assets, as a means of combating fraud.

According to the FCA, in the future, influencers may not be allowed to promote financial products – including through memes – without the approval of an FCA-authorized person.

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“The FCA has set out how adverts across social media channels must be fair, clear and not misleading, meaning they must have balance and carry the right risk warnings so people can make well informed financial decisions. Social media has become a

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