BMW is assuring its drivers that the company is not pushing ads on them.
Drivers of 2020 BMWs and beyond may have a different take, because since the end of July, there has been a sponsored feature available to them without asking for it.
‘I hate this so much.’
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Not an ad
To celebrate “Spider-Man: Brand New Day,” the next flick in the seemingly unending franchise, BMW introduced “a special surprise” for its drivers: an ad.
That’s not how BMW sees it, though. Though the short video features a new BMW model, shows Spider-Man on the side of a nearby building, and tells viewers the movie is exclusively in theaters, BMW assures its customers that what they are seeing is not an advertisement.
The animation is “designed to provide customers with
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