Trump’s uncharacteristic big, beautiful branding mistake on the economy

President Donald Trump marked the first year of his second term with a lengthy press conference, rattling off his achievements and lamenting his failure to break through on the economy.

“Maybe I have bad public relations people, but we’re not getting it across,” Trump said of his economic performance. “I don’t like to do this, but I do it because I’ve got to get the word out.”

“One of the reasons I’m doing this news conference, I think it’s important we have taken a mess and made it really good,” he continued. “It’s going to get even better.”

Trump is the marketer-in-chief, but his return to the White House has been marred by the occasional branding misstep.

The biggest came early: the naming of his landmark