Tiny $750,000 thriller just hit $287 million because Gen Z can’t stop watching — here’s the sad reason why

On May 15, Gen Z director Curry Barker’s “Obsession” hit theaters. The psychological horror film follows a young man whose wish for his longtime crush to love him comes true in far more intense and unsettling ways than he had hoped.

The film was an instant box office phenomenon, grossing over $285 million worldwide despite its humble $750,000 budget. Its popularity is driven largely by Gen Z viewers; audience data shows roughly 75% of ticket buyers are ages 18-34.

Dubbed a “Gen Z Fatal Attraction,” the mainstream take is that the movie resonates because it warns against toxic “nice guy” dynamics. In Zoomer internet culture, “nice guys” are men who believe they deserve romantic interest simply because they’re polite and friendly. When rejected, they grow resentful and