This throwback app is competing with Big Tech — using a business model out of the 1980s

The future of commerce is not some complex algorithm; it’s essentially the same as it has been since the 1980s.

That’s the gambit of a hugely successful new company putting up numbers that rival tech’s biggest.

Its latest valuation is a monstrous $20 billion, which is already a huge leap from its October 2025 numbers. The company has nearly doubled its valuation in those 10 months, up from $11.5 billion which secured an investment of $225 million.

That $11.5 billion valuation came less than a year after the company raised $265 million in January 2025 off of a $4.97 billion valuation.

This all means that the commerce app has quadrupled its value in about 18 months, something very rarely seen in its sector.

And that has the industry buzzing.

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