The strange, dark story of how John 3:16 infiltrated American sports

You don’t have to be a Christian to know John 3:16.

You may not know exactly what the verse says. But if you’ve watched enough American sports, you’ve probably seen the citation: on a sign behind the goal posts, beneath Tim Tebow’s eyes, or this summer, written on the Pride caps of three San Francisco Giants pitchers.

Convinced that the rapture was imminent, he wanted to warn the world before it was too late.

For decades, six characters and a colon have served as American sports’ unofficial Bible verse.

Why this one? The answer begins long before television and eventually involves Martin Luther, D.L. Moody, a rainbow-wigged publicity seeker, Google, a hostage crisis, and a controversy this summer over Bible verses written on baseball caps.

The gospel in miniature

John 3:16