The Daily Wire Has the Wackiest, Weirdest Business Model in Conservative Media

Before we begin, let’s establish our ground rules:

PJ Media is owned by a very big media company — the Salem Media Group — that competes in the same conservative media space as The Daily Wire. It’s perfectly fair for you to take that into consideration, because I’m NOT an unbiased observer. (Even though I’m a self-professed fan of all conservative media and a Daily Wire subscriber.)The Daily Wire is privately owned, which means I’m not privy to much of its decision-making processes. It’s entirely possible that my ignorance is clouding my analysis — and if I better-understood the innerworkings of The Daily Wire, its business model would make more sense.The Daily Wire brings in $200 million in annual revenue and is valued at over