The American dream now comes with upgrade fees

The American dream now comes with upgrade fees


Over the last few decades, many industries discovered they could grow their customer base and profits by selling a cheaper, inferior version of their product while degrading the experience for everyone. Air travel and theme parks are obvious examples. Both learned that the advantages of scale could outweigh the obligation to deliver a high-quality experience.

That philosophy did not remain in the realm of economics. It spread slowly but surely into American public life. The United States government increasingly treats the country the same way: expand the customer base, maximize throughput, then sell people a tiered version of the American experience as the baseline crumbles.

An America designed for everyone eventually becomes an America belonging to no one in particular.

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The old theme-park model was simple. You paid

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