On Thursday, Apple raised prices on basically every Mac, every iPad, the HomePod, the Apple TV, and the Vision Pro. Not a refresh-with-new-specs bump where they hand you a faster chip to soften the blow, but a global markup on hardware that didn’t change, live on the store the same morning. Apple’s stock fell 6.1%, its worst single day since April 2025.
The same day, Microsoft raised Xbox prices for the third time in 13 months.
Apple put the blame squarely on ‘the rapid expansion of AI data centers.’
Trending: California city council members voted out in a landslide refuse to leave office
I’ve been telling you that you’re already paying for the AI boom. You just weren’t getting an itemized bill.
Back in May, the evidence was your electricity. Residential power prices are up roughly 30% since 2020, and they climb worse
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