Embattled retail superstore chain Target is under fire — again — as it continues to test its customer base’s patience.
According to Fast Company, Target will be deploying a new fleet of shopping carts to better serve the customer through increased size and better maneuverability.
The new models are “beefier,” as Fast Company put it, and can carry more stuff, as well as come equipped with cup holders for those that like to imbibe while shopping.
“The cart for us is the first touchpoint that the guest meets right when they walk in the store,” a Target executive described. “It’s the most used item in our store, and then also it’s that item that carries you throughout the store.”
Of note, the carts have an all-plastic design, and are meant to maximize customer usability as they get rolled out over the next few years.
“You’ll see guests, they’ll have their
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