Sydney Sweeney Films Herself Hanging Bras on Hollywood Sign to Promote Lingerie Brand Without City Permission

Actress Sydney Sweeney filmed herself hanging bras on the famed Hollywood sign to promote her lingerie brand, which the city reportedly did not approve.

The footage, obtained by TMZ, showed Sweeney climbing the H on the Hollywood sign to hang her bras in promotion of her lingerie brand. According to the Los Angeles Times, the Hollywood Chamber of Commerce “owns the intellectual property rights to the sign, which is managed by the nonprofit Hollywood Sign Trust,” and “neither the chamber nor the trust knew about the apparent Sweeney stunt until they saw the video.”

“Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” the chamber’s chief, Steve Nissen, said in