Surveillance pricing is here — and this surprising state is saying NO

The hardest job in American politics isn’t balancing the budget, but admitting that the other side might have a good idea.

I understand this can feel like swallowing glass, but credit belongs where credit is due.

Prices fluctuate constantly under normal market conditions. Gas prices spike during oil embargoes. Airline tickets double in December. Retailers drop prices to shift winter inventory. Every consumer understands basic supply and demand.

Sustainable commerce requires a baseline of public trust.

Now, however, there’s a new way of pricing that flouts the usual rules, one most people are still oblivious to. It’s known as surveillance pricing.

Companies harvest vast amounts of personal data. They then study behavioral quirks and calculate the maximum amount an individual will pay for a given product.

New Jersey Governor Mikie