A recent study by Yale School of Management professor Balázs Kovács reveals that AI-generated restaurant reviews can pass the “Turing test” by fooling both human readers and AI detectors, potentially undermining the credibility of online reviews.
SuchScience reports that online reviews have become an integral part of the decision-making process for consumers, with the majority relying on them to make informed choices. However, the emergence of sophisticated AI language models now threatens to undermine the trustworthiness of these reviews. Professor Kovács conducted two experiments with a diverse group of 301 participants, split between the two studies, to investigate the ability of AI-generated reviews to deceive human readers and AI detectors.
In Study 1, participants were shown a mix of real Yelp reviews and AI-generated counterparts
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