Strategy Makes a Rare Bitcoin Move as Its Treasury Playbook Evolves

Strategy Makes a Rare Bitcoin Move as Its Treasury Playbook Evolves


Michael Saylor beside Bitcoin imagery in a ProCoinNews yellow-orange treasury composition image By Isaac • August 10, 2026 11:12 am •

Strategy has spent years building its identity around one simple move: acquire more Bitcoin.

On Monday, the company showed that its playbook is becoming more flexible.

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Strategy sold 1,690 BTC between August 3 and August 9, raising $108.6 million in net proceeds, according to the company’s August 10 filing with the Securities and Exchange Commission. It used those proceeds to repurchase 1,152,020 shares of its bitcoin-backed preferred stock, STRC.

The average sale price was $64,262 per bitcoin. Strategy deliberately moved capital from Bitcoin into a security designed to support its wider corporate treasury structure.

Strategy increased its USD Reserve by $650M and repurchased $109M of $STRC. This increased USD Duration by 143 days to 2.7

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