By Isaac • September 2, 2026 3:12 pm •
Strategy sold Bitcoin near $62,000 this summer and bought thousands of coins back above $80,000. CEO Phong Le says that was not a failed market-timing trade.
It was balance-sheet management.
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Decrypt reported that Strategy sold 6,916 BTC in four tranches from late June through mid-August at a weighted average price of roughly $62,200. The company then returned to the market last week, buying 4,603 BTC at an average price of $80,318.
On the surface, the sequence looks like the kind of sell-low, buy-high move investors spend their careers trying to avoid. Le’s explanation is that Bitcoin’s market price was never the deciding variable.
Strategy sold coins when issuing new equity was relatively expensive and it needed
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