Sydney Sweeney’s latest ad has some of the world’s top female athletes crying foul.
The actress stripped down for a new campaign promoting sports prediction market Novig, strategically covering herself with footballs, boxing gloves, and other sporting equipment beneath the tagline “Just Sports.”
‘I can’t describe how infuriated I feel when I watch this.’
Poor sports
The joke didn’t land with everyone.
The 58-second ad is an obvious appeal to male sports bettors. Sweeney appears nude but covered throughout, delivering betting-related lines as sporting equipment conveniently keeps the commercial suitable for YouTube.
Female athletes have accused the campaign of sexualizing women’s sports and undermining the women who have spent their lives competing in them.
British athlete Lucy Davis was among those unimpressed. “I don’t know wtf Sydney Sweeney was doing, but it’s
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