Shock Report: Is the Chinese Communist Party Bankrolling Minnesota’s Anti-ICE Riots?

The dirty little secret is, all movements want to be perceived as homegrown, wholly organic examples of grassroots activism — that the good, patriotic citizens of our community looked around, had enough, and finally decided to do something about it. PR-wise, that’s the best possible positioning for capturing hearts and minds.

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But very few movements actually are. Most are bankrolled, controlled, and directed by wealthy benefactors.

So, to make-believe otherwise and perpetuate the grassroots myth, here are three common PR tactics:

Never mention who funds, supports, and organizes the movement. EVER! Disclose as little as possible, including who’s getting paid.Maximize the perceptual distance between the benefactors and the movement. No comingling, no cobranding; the movement must be perceived as a 100% independent entity.Reinforce