By Isaac • September 15, 2026 11:11 pm •
Ripple is taking XRP’s college strategy out of the research lab and putting it directly in front of sports fans.
The latest move is a multi-year partnership with Louisville Athletics that will place the XRP logo on Denny Crum Court for every men’s and women’s basketball home game. The deal also includes television-visible courtside signs, in-arena promotion, digital platforms and radio broadcasts.
Louisville Athletics said the existing Denny Crum insignia will remain inside the three-point arc. Ripple will also support financial and technology education for student-athletes and the broader campus community.
The university said XRP branding will extend beyond the hardwood to courtside signs visible on television, in-venue promotions, digital channels and radio broadcasts for both
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