Social media continues to transform the world of communications and marketing. Platforms within the space currently enjoy some of the greatest popularity they have ever seen.
October 2021 research from Global WebIndex reveals about 57.6% of the globe’s population uses social media, spending about 2 hours and 27 minutes on platforms each day.
Usage spans across generational lines and demographics and unsurprisingly only spiked as COVID-19 lockdowns began to dominate the world. Additional research reveals the typical social media user participates on an average of 6.6 platforms. Some use even more.
Current market leader Facebook, with about 2.89 billion monthly active users, was the first platform to cross one billion registered accounts. YouTube, WhatsApp, Instagram, and Facebook Messenger round out the top five most popular