By Isaac • September 4, 2026 11:12 am •
Most Bitcoin treasury companies sell stock to buy more Bitcoin. ProCap Financial just ran that play in reverse—and the math worked in favor of the shareholders who stayed.
ProCap Financial announced that it sold roughly 50 BTC and used the proceeds to repurchase more than 2% of its common shares while the stock traded at an approximately 40% discount to net asset value. The company says it has now retired about 10% of its outstanding shares since beginning the buyback program.
The September 3 announcement put the move in the context of ProCap’s continuing $100 million authorization rather than presenting it as a one-time disposal. Management said it plans to keep evaluating buybacks whenever BRR trades
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