Physical media revolution! Global brands join fight to troll Sony with ‘digital’ food and products.

Sony’s July 1 announcement that it would no longer produce video games in disc format has quickly spiraled out of control for the company.

After the PlayStation creators initially faced intense backlash from the gaming community on their social media and blog posts, that rage turned into a viral craze of major international brands trash-talking Sony overnight.

‘You wouldn’t steal fried chicken.’

Sony said on Wednesday it is ending the production of its physical game discs and will completely cease by January 2028, but by early Thursday morning companies like KFC were already dragging Sony over the announcement.

“BREAKING NEWS: KFC will stop offering its physical format starting today,” KFC Spain wrote on X at about 3 a.m. ET. “Its products can only be consumed through its app in